Our philosophy

Cultivating a better world

We monitor our products on a daily basis and scrupulously comply with current standards of freshness and food safety.

The relationships we maintain with our customers, employees and suppliers are based on respect and strict professional ethics.

Satori in figures

Since 1986

150 employees

30 countries

1986
Created by Frank van Buel and Jean-Christophe Serex.
1990
Introduction of the innovative "Fruitissime" concept for the sale of "ripe" exotic fruit.
2006
Relocation to Aclens, gradual expansion of warehouse space to 5000 m2.
2007
Construction of ripening chambers for exotic fruits.
2013
Creation of 529 Logistics (Poeldijk, NL), a subsidiary dedicated to container reception, ripening and distribution of fruit on the European market.
2019
Installation in warehouses of latest-generation machines such as NIR, laser (fruit marking) and packing machines for biodegradable materials.
2021
Commissioning of the Softripe system, an innovative technology for ripening climacteric exotic fruits.

Values that drive us

Ethics

Perfectionism

Integrity

Excellence

Commitment

Responsibility

Innovation

Ethics first

At Satori S.A., our foundation rests on an unshakeable conviction: ethics precede every action, every decision and every success. We firmly believe that ethical conduct is the essential pillar of a successful company and a balanced society. Ethics is not simply a concept to be respected, but rather the guiding principle behind every initiative we take, every relationship we build and every choice we make.

For us, ethics is more than just rules and standards. It’s a way of being, an attitude deeply rooted in our corporate culture. We are committed to acting with honesty, integrity and transparency in all our interactions, whether with our employees, partners, customers or society as a whole.

Our employees are our most valuable asset. We strive to create an inclusive, respectful and stimulating work environment, where everyone is treated fairly, without discrimination. We encourage diversity and social awareness, because we know that it is from this wealth of perspectives that the best ideas are born.

In developing our products and services, we pay particular attention to their impact on the environment and society. We seek to minimize our ecological footprint, promote sustainability and actively contribute to the well-being of the communities in which we operate.

In terms of governance, we adopt best practices, ensuring transparency in decision-making, accountability and compliance with laws and regulations. We promote enlightened governance, where every action is aligned with our values and commitment to society.

When ethical dilemmas arise, we don’t take shortcuts. We are committed to thorough reflection, open debate and expert consultation. We are determined to do what’s right, even if it means challenges and sacrifices.

Satori S.A. strives to be a model of ethical excellence, not only for our industry, but for society as a whole. We know that financial success can only be sustainable if it is built on sound ethical principles.

Our certifications

  • GLOBALG.A.P. Chain of Custody
  • SwissGAP
  • Bio (CH ordinance)
  • Bio Bourgeon (also known as Bio Suisse)
  • Migros-Bio
  • Fairtrade
  • BRCGS

An ever-growing commitment

The Children’s Foundation

We are a Swiss non-profit organization dedicated to improving education and access to medical care in exotic fruit-producing countries such as Peru, Côte d’Ivoire and Brazil. We believe that every child deserves a quality education and adequate health care.

We believe that every day counts and that the future belongs to them. We are proud to provide an equal opportunity for all children, wherever they live, and we work hard to make this a reality.

Our aim is to work with local communities to provide practical and sustainable solutions in education and health. We recognize that each community has different needs, which is why we are committed to working closely with them to understand their specific requirements and provide tailored solutions.

Our work is made possible by the support of our partners, notably Satori S.A., who donate a portion of their sales, and tendancefruit.ch.

Together, we can make a real difference to the lives of children and families in these exotic fruit-producing countries. Together, we can make a positive difference in the world. Together, we can make dreams come true. Together, we can improve their daily lives.

Fruit basket delivery in Switzerland

It all began in 2009 for Tendance Fruit. Behind these colorful baskets filled with ready-to-eat fruit lie committed personalities and a clear ambition: to offer original, top-quality compositions, while ensuring meticulous, personalized customer care. A challenge that became a real “family affair” when Roxane and Remko van Buel took over the reins of the subsidiary in 2020. When it comes to passion, there’s nothing like passing it on… It was their father, Frank van Buel, who accompanied them in their mastery of exotic fruits and their quest for excellence.

Who better to pass on the baton than this lover of distant flavors and specialist in the meticulous selection of fruit from around the world? In 1986, Frank van Buel founded Satori SA, a company specialized in importing the finest exotic fruits from the four corners of the globe. For over 35 years, he has maintained a relationship of trust and loyalty with his growers. It’s a heritage and a passion for taste and flavour that Roxane, Remko van Buel and their hard-working team are carrying on today in the heart of the canton of Vaud (in Aclens), developing the family business with kindness and know-how.

«In Switzerland, there's quality, precision and taste thanks to Satori.»
John